The agro-food industry emphasizes that GM crops offer various benefits by, for example, enhancing economic competitiveness, increasing food

production in pace with population growth, and providing environmentally friendly products. Biotechnology companies have adopted the language of environmental sustainability. According to one company, “Our products create value for our customers by helping them to combine profitability with environmental stewardship. For product impact, this means: more productive agriculture, more soil conservation, less insecticide use, less energy, better habitat protection.” For example, “in-built genetic information” helps GM crops to protect themselves against pests and disease, thus reducing agrochemical usage (Magretta, 1997; Monsanto, 1997).