The image of a country is vital to its health and well-being, in much the same way that one’s image dominates the life of every individual. As an individual, the type of job you get depends on the appropriateness of your image in the eyes of your future employer; thus, your lifelong economic status is determined. Similarly, the type of person you marry depends largely upon the image perception your future potential partner has of you-hence your social and personal happiness also often largely depend upon the development and maintenance of a suitable personal image.