ABSTRACT
Structural transformation, food safety, and environmental risks pose challenges to livestock producers. Adjustments to livestock production systems to improve animal welfare will be made in an economic and political milieu characterized by these challenges. However, competing assumptions about contemporary society provide different frameworks for formulating the problems faced by industry and government decision makers. The assumption that industrialization is the key problem in livestock production leads to an application of science that does not adequately address the role of public participation and trust.
