In November 1998 Swissca 1 launched an environmental fund in co-operation with World Wide Fund for Nature (WWF) Switzerland. ‘Swissca Green Invest’ invests its funds in the shares of international companies and has the ambitious target of tracking the MSCI World Index as a benchmark, although the fund’s investment possibilities are limited by several exclusion and positive criteria. Green Invest was the first eco-efficiency fund in the Swiss market to be launched in close co-operation with a non-governmental organisation (NGO). The WWF exerted a strong influence on the evaluation criteria of the investment fund and endorsed the fund with the logo of the ‘Living Planet Campaign’. 2