ABSTRACT

The term ‘corporate citizenship’ has often had various meanings and scope. Most of the time, the problem is not one of terminology but concerns the kind of ethical conflicts that business ethics deal with (managerial dimension) and the ethical values that are actually involved in each case (the value-centred dimension). This chapter will try to establish a clearer distinction between those ethical questions and values that characterise the corporate level (corporate ethics), those that appear on the institutional level (the business milieu as a social institution), those that are typical to a given society or culture (social ethics) and those that are properly ethical issues involved in international business transactions. Such a distinction is crucial to determine the scope of corporate citizenship.