Excellent cases are always linked to learning objectives, which include concepts, theories and methodologies. However, the underlying conceptual ideas are sometimes not wholly explicit in the case; therefore, teaching notes provide the means for an educator to explore the full learning potential of a case in class. Within the oikos Competition we have observed a surprisingly widespread lack of knowledge concerning concepts, goals and contents of case teaching notes. In this section we therefore provide a brief description of what useful teaching notes should look like. 1