ABSTRACT
Jordan Kassalow, Chairman and Co-Founder of VisionSpring, 3 settled into his seat and gathered his thoughts in preparation for the long plane ride back to New York City. VisionSpring uses a market-based approach to sell affordable reading glasses to the poor. He had just spent the last two weeks in India, VisionSpring’s fastest growing location. While it had been another successful year for VisionSpring, Jordan knew that the next 12 months would be critical in fulfilling the vision of the organization he and Scott Berrie had founded five years before.
