ABSTRACT
Today’s Chinese society differs completely from the Western industrial society into which industrial design primarily emerged at its birth. History and our contemporary era do not allow us to repeat the Western developmental path, and we must learn from the experiences and lessons in the process of Western development. We stand on the shoulders of the giants of human civilisation and should look much further than the giant. Therefore, we must combine the essence of the long-standing Chinese civilisation with Chinese wisdom, in order to seek our own ways towards sustainable development.