ABSTRACT
Neoliberalism is commonly portrayed as an economic ideology that conveys a purity of economic relations which are presented as unassailable and as common sense. The liberal project that has underpinned capitalism for more than a century has now catapulted into a profoundly different model of economic and social organisation. However, in actuality, it is experienced as a highly variable combination of many cultural aspects and styles that have the effect of limiting the possibilities of response (Fisher, 2009). It is more an assemblage than a dominant mono-culture.
