Chapter 7 takes an in-depth look at interviewing and how it is used as a form of primary research to gather information when writing various forms of public relations writing. It provides a step-by-step guide for the interview process, including how to prepare, conduct, end and follow up an interview. The chapter offers strategies for conducting successful interviews focusing on researching the subject, writing interview questions, methods for conducting interviews (in person, by phone, by video, etc.), notetaking during interviews, transcribing interviews, using and attributing quotes, and more. The chapter concludes with an interview practice exercise.