One of the principal tenets of the colonization of organizational thought by American notions of idealism is predicated in the concept of the American Dream. One platform of this Dream is based upon the notion of the frontier (Jacques, 1996) with its implications of limitless resources and the ability to attain the 'good life' without the subjugation of one's fellow men. 1 Thus the Dream can be actualized by all, without the need for competition, merely through industry and application and regardless of gender, race or any other social category. The closing of that frontier might have initially appeared to negate this promise of bounty for all, but in fact it merely led to the seeking of new frontiers; these arose through the prospect of colonization of other parts of the world, the possibilities of extension into space, and the development of cyberspace. Thus the frontier continues open for colonization and only requires the exertion of effort for the fruits to be manifest. As Jacques (1996, p. 24) states: 'America means escape from the limits of zero-sum; on the frontier, everyone can have more than their share.'