ABSTRACT
In this chapter, we will explore the concepts of atmospherics and servicescape and understand how they can be successfully applied in event design. The intended and perceived atmosphere of festivity will be defined. The key dimensions of a servicescape, such as ambient conditions, spatial functionality and artefacts and symbols will be discussed. We will introduce the fundamentals of event space planning, including spatial layouts and visitor flows. The purpose of the chapter is to offer solutions on how to design a desirable event space and to meet the expectations of different target groups.
