ABSTRACT
Crowdsourced online samples, particularly those recruited from Amazon Mechanical Turk (MTurk), have become a popular source of research participants in the social sciences (Chandler & Shapiro, 2016; Stewart, Chandler, & Paolacci, 2017). If anything, consumer research has been leading the move towards crowdsourced samples. Illustrating this tendency, 43% of articles published in Volume 42 of the Journal of Consumer Research (between June 2015 and April 2016) reported at least one study that recruited participants from MTurk (Goodman & Paolacci, 2017).
