Tourism events are an important reason for tourism that supports the planning, promotion and development of marketing of a particular destination. The influences of tourism events are increasing across Asia. This book aims to provide theoretical and practical content for academicians, researchers, students, event planners, destination managers and other stakeholders of the event, tourism and hospitality industry. In doing so, the book covers the concept of events, tourism, destination branding, destination marketing, social media marketing, digital marketing, sustainable tourism development, accountability of media, dark tourism festivals, film tourism festivals, cultural-heritage tourism festivals, food tourism festivals, business events, sports events, MICE and much more. It includes case studies and examples of tourism events to bring the factual position and the role of marketing strategies in event promotion.