ABSTRACT
This chapter explores the publishing industry’s participation in transmedia storyworlds across two contrasting periods: our present digital phase, and the analogue era preceding it. I consider three complementary examples, the first two drawn from the past decade, the third an instance of transmedia storytelling spanning more than 50 years. The first, Endgame, was launched specifically as a transmedia storyworld; the second, Harry Potter, began in print before extending into film and digital media; the third, Doctor Who, started life on television before, like its hero, taking on new forms to survive catastrophe.
