ABSTRACT
With the intent of both echoing and elaborating on the themes, sentiments, and arguments explored throughout this entire volume, this final chapter—a conversational interview between the editors and four transmedia practitioners, each based in a different media sector in the United Kingdom—uses as its jumping-off point the idea that transmediality continues to mean different things to different people in different ways, albeit with some overarching conceptual overlaps that continue to make the term useful. As has been articulated throughout this book, the creative strategies employed to produce content across multiple media platforms are largely informed and characterized by the contexts in which they operate. This Afterword, then, while reiterating this same importance of contexts of specificity, will build on the work of the book’s Introduction and all of its subsequent chapters by further teasing out the overarching industries, arts, practices, and cultures of what transmedia really is and where it operates today via the views of four well-placed practitioners working across four creative industries.
