ABSTRACT
Metrics will help transmedia producers to better understand and subsequently compare and contrast the impact of a transmedia story. Measuring engagement contextualizes what an audience size means and how a transmedia production is performing. It helps storytellers to see what gets fans to engage. Since engagement and personalization also seem to become center of attention in the field of marketing, we take a look at how transmedia storytellers can make use of various metrics in designing their projects. We built on our previously developed transmedia metrics model and place it in the context of the emerging phenomenon of extreme personalization.
