ABSTRACT
The form and content issues which characterize discussions of genre theory are rendered more complex by the transmedia sphere. Participants configure the order in which they engage with the transmedia network but also the ways in which they negotiate the individual media platforms, some or all of which might be digital. The material and energetic conditions of the specific platform exist in a dynamic relationship with the construction of genre, and our understanding of that genre is in turn framed by prior experience of that genre and other genres. Memory emerges as a consistent theme amidst these complex relationships.
