ABSTRACT
Spaces of attraction have operated in close relation to media production. Using the Warner Bros. Studio Tour London—The Making of Harry Potter as a case study, this chapter aims to go beyond exploring the apparent economic reasons for why attractions continue to be produced as extensions of media and instead examines how and why this particular Harry Potter transmedia extension takes the form that it does. Specifically, I explore the aesthetics of the Warner Bros. Studio Tour London—The Making of Harry Potter, including the role of ride-ification, gamification, as well as the ways in which visitors are invited to go “into-the-scenes” and “behind-the-scenes.” This chapter thus wishes to understand the changing roles, forms, industrial attitudes, and cultural responses to extending storyworlds and their fictional spaces far beyond the borders of media itself and into the cultural spaces of physical attractions.
