ABSTRACT
Keeping up with the Kardashians, which has now been running for a decade, and its female protagonists departed from limiting conceptions of reality television fame, perceived as limited and transitory. The portrayed family capitalized on their regular television presence through stretching the original program into various personalized spin-offs, products, and social media content. These strategies on one hand individualize various members of the clan, on the other threaten to disintegrate the once stable family brand. Despite these dismantling tendencies the overall hyperfeminine tone, aesthetics, and Kris Jenner’s in-control managerial position remain firmly in place.
