Advancements in technology have continued to shape different aspects of human endeavours. In some cases, these technologies have been identified as disruptors in different sectors of the economy including commerce and banking. The convenience, speed of transaction processes and lower costs are often identified as some of the key driving factors for speedy adoption of these technologies. Similarly, access to a range of technological devices and the natural instinct of humans to engage in the exchange of goods and services have evolved into the modern electronic commerce system. Building on the successes recorded since its inception in 1972 when the Advanced Research Projects Agency Network (ARPANET) was used to arrange sales between students at the Stanford Artificial Intelligence Laboratory and the Massachusetts Institute of Technology (Laudon and Traver, 2014), electronic commerce (or e-commerce) platforms have continued to evolve into more interactive and efficient platforms to deliver excellent goods and services that meet consumer needs and expectations.