ABSTRACT

This chapter provides simple descriptive statistics for the global survey sample. Many participants were seasoned practitioners; nearly two thirds of those surveyed possessed more than 11 years of professional experience. The non-profit category also includes practitioners who work in educational institutions, government agencies, and political organizations. Communication professionals in South American and Asian countries tended to be younger than were practitioners in other countries and regions. The number of respondents in Brazil, the German-speaking countries, and the United States were sufficient to generalize results to their survey populations, which, in Germany and the United States, there were more than 20,000 practitioners. The small number of completed surveys in the Middle East was included in the overall results, but the region was not included in comparative assessments. Men and women were equally represented in the interviews and they were leaders in three types of organizations: public or private companies, communication agencies and non-profit organizations.