ABSTRACT
In 1999, Steven Spielberg convened a three-day think tank to gather insights from 23 top futurists for the making of his sci-fi thriller Minority Report which depicted the world of 2054. The goal was to create a realistic view of a plausible future. Projecting out from the present day’s marketing and media technologies – barcode scanners, GPS devices, Bluetooth-enabled cell phones and TiVo personal video recorders – the fi lmmakers gave shape to an advertisingsaturated society where billboards call out to you on a fi rst-name basis, cereal boxes broadcast animated commercials, newspapers deliver news instantly over a broadband wireless network, holographic hosts greet you by name at retail stores and where biometric retina scans deduct the cost of goods instantly from your bank account.
