ABSTRACT
As time passes since the collapse of the centrally planned political and economic systems of communist-controlled Eastern Europe and Central Asia (EECA), these countries tend to attract less and less research interest. This is particularly true in management studies and in the sub-fi eld of non-market strategy. To the extent that EECA markets are mentioned at all, they often appear as parts of broader datasets of emerging and transitional economies (e.g. UNCTAD, 2013). This trend is only strengthened by the increasing importance of the resource-based and institutional approaches in the study of non-market strategy (see discussion in Section A of this Companion). Important as they are, these studies do not allow for a proper appreciation of managerial agency in the management of the non-market process (see, generally, Chapter 10). While institutions and resource constraints are important, non-market strategies can also be considered at the level of specifi c strategic options and individual managerial decisions.
