Radio, along with television and other ‘old media’ platforms, is making increasing use of audience participation as a source of value. Radio might be perfectly suited to integrating such participatory culture, as the potential immediacy of the medium, along with its tradition of audience interaction, enables it to rapidly and creatively integrate audience-created inputs into its programming content. Indeed social media companies seem to be particularly keen to cater to radio stations, offering a host of services to mine and capture social media-based audience content for radio producers.