In 1992, the Centers for Disease Control and Prevention (CDC) adopted a 5-year plan to make health communications an integral component of all its programs to promote health, foster healthful environments, and improve the quality of life. This chapter presents a sampler of current CDC activities that employ marketing strategies for making health communications more effective. These activities, as presented at the 1995 Society for Consumer Psychology Conference, include programs to reduce tobacco consumption, promote HIV prevention behaviors, improve nutrition and physical activity, increase use of health information services, and improve public understanding about essential public health services.