The social marketing of contraceptives in developing countries has been remarkably successful in the past 30 years. Currently, 50 developing countries have contraceptive social marketing (CSM) programs in operation and these programs are providing contraceptive protection to nearly 14 million couples in Asia, Africa, and Latin America (DKT, 1996). Further, these programs are highly cost-effective, providing contraceptives at a remarkably low cost per couple served.