This introduction presents an overview of the key concepts discussed in the subsequent chapters of this book. The book explores how Islam and the Islamic are represented in the fashion-scape. It offers the synergy between Islam and capitalism, within which the notion of the Islamic economy (IE), the market and values is reconstructed, reproduced and reconstituted. The book discusses the increasing numbers of Muslims who identify with the transnational community of the Ummah have been central to the development of Islamic and Islamist politics and to new forms of Islamic consumer culture. It explores the way an Indonesian Islamic lifestyle magazine creates images of virtuousness and value for Muslim women. The book provides an Islamic model of marketing ethics, as different from the secular business ethics. The introduction of the status of Chartered Islamic Marketer (CIMA) and the emergence of the International Islamic Marketing Association (IIMA) and diverse halal authorities testify to such efforts.