ABSTRACT
There has been a resurgence in 1990s’ nostalgia in Thailand since 2001, epitomized by a huge comeback made by Mana-Manee in A Day Magazine. The Mana-Manee books were written in the late 1970s by Ratchanee Sripaiwan, at the head of a team from the Thai Ministry of Education. Although there are no statistics on how many people have been involved in this phenomenon, anecdotal evidence for the nostalgia upsurge appears in the announcement in early 2016 by PUBAT (The Publishers and Booksellers Association of Thailand) that the selling price of original copies of Mana-Manee has risen from 5.50 THB to 600–700 THB per copy, and at that time the Mana-Manee official reprint of 135,000 hard copies had sold out.
