Alfonso Cuarón’s blockbuster film Gravity (2013) begins with a series of statements about outer space. Noting that in outer space “there is nothing to carry sound, no oxygen, and no air pressure” the opening sequence concludes by declaring: “Life here is impossible.” 1 Internet videos soon sprung up that parodied Gravity’s highly lauded trailers. In one of the most popular satires, “Alfonso Cuarón’s Ikea” (2013), comedians Alex Viola and Daniel Hubbard are driven into paroxysms of terror after losing themselves in the Swedish furniture megastore. Confused by the sameness of Ikea’s bedroom sets and fake bathrooms, “Alex” collapses in hysterics. As the video darkly proclaims: “Life in Ikea is impossible.” 2