The first world, the world that the German sociologist Ferdinand Tnnies called Gemeinschaft, is the sphere in which solidarity and moral approbation of one's fellow men matters. It is the world that the Austrian economist F. A. Hayek described as the intimate order or micro-cosmos the world in which people possesses a great deal of local knowledge about those with whom they interact. The second world, the sphere of social interaction Tnnies called Gesellschaft, is the context in which social relationships are means of satisfying individual aims and purposes through impersonal mechanisms, such as those found in market capitalism. Economists frustrated by the extremes of rational choice theory are among those who pay attention to the ways in which narrative frames our perspective, guides our action, and ultimately shapes the world. According to Coxs, Wal-Mart has become a key player in Wavelands civic life. But, recalling Nussbaum, robust civic life requires capability of extending narrative imagination beyond experience and relationships.