ABSTRACT

Since the turn of our century, the Audiovisual Translation (AVT) industry has seen a period of transformation as a result of rapid technological change. This is only natural, as technology and AVT have always gone hand-in-hand. The very existence of AVT is a by-product of developments in film, video and broadcasting technologies, and as such it continues to change and evolve with them. In our digital, globalized world, an industry international by definition, with professionals working in different languages around the world, can expect trends such as the cloud, the crowd and big data to play a pivotal part in shaping its future course.