ABSTRACT
Every movement has its own story and every era is historicised via its own storytelling tools. For our era, social media platforms provide a variety of ways with which to tell, share and feel our way into developing stories. When we think about the meaning of social media for developing movements of a political, sociocultural, economic, or all-those-things-together nature, we must understand that what these platforms chiefly do is permit movements to frame their story in their own terms. In fact, they go one step beyond that: They permit each individual involved, affiliated, or interested in a movement to become a storyteller, contributing to the collaborative narrative woven online and offline about the movement itself.
