ABSTRACT

Based in Madrid, Grupo Prisa (Promotora de Informaciones S.A.) has managed in the last decades to consolidate its Ibero-American reach, and its products and services today reach more than 60 million potential users in 22 countries. Its most prominent assets include El País, Spain’s leading newspaper, self-proclaimed as “the global newspaper” (with editions for Latin America, Brazil, and Catalonia); Grupo Santillana, a group of publishing houses producing books in Spanish, Portuguese, French, and English; and Prisa Radio, which holds 80% of the giant Spanish-speaking radio broadcaster Unión Radio.