ABSTRACT
The era of digitalization is shaping consumption practices in ways that continue to blur the boundaries between business initiatives and the everyday. Opportunities to commodify ordinary people’s lives are plentiful in digital culture: sociability, friendship, rivalry, sleeping, health histories, personal preferences, and distributed knowledge can all be converted into sources of value for Facebook, Google, Amazon, Apple, and comparable companies. Meanwhile, market developments are becoming ingrained in daily experiences through the promotion and modeling of self-presentation, intimate encounters, and social interactions.
