ABSTRACT
As previous chapters have shown, consumption is anything but an independent activity. It is tightly intertwined with not only social expectations, conventions, and (infra)structures. There is also the relationship between consumer activities and entire sectors of the market. One sector that has a substantial influence on consumer activities is the retail sector. This becomes evident concerning the specific issue that is in focus on this chapter: the role of the retail sector, in light of challenges of moving consumption towards sustainability.
