ABSTRACT
In the world of technology-mediated communication (TMC), the involvement of audiences with media texts takes very diverse forms. The participation is shaped by multiple factors ranging from the genre of the media text (e.g., the news article as opposed to the radio phone-in program), the general participatory situation (e.g., before/after a story or event and within/outside of the text), to the interactive affordances of the individual media platforms (print, radio, TV, online).
