ABSTRACT
What is the role of language in a globally connected, multi-semiotic, and mediatized world? How do people use media to get their messages across? Why does news production change in increasingly multilingual environments? Answering such questions on empirical grounds requires medialinguistic approaches. Often, these approaches combine theories and methods from (applied) linguistics on the one hand and media and communication studies on the other. Moreover, media linguistic research tends to integrate practitioners’ views in transdisciplinary projects. Such endeavors result in systematic reflections of the value that findings can add to both theory and practice. Empirically based practical measures include coaching and advising journalists and media businesses in order to help them improve their writing processes and refine their policies.
