Every research proposal submitted to the National Science Foundation in the United States requires a narrative section titled “Statement of Broader Impacts.” Under this heading, the principal investigator is obliged to address the project’s “potential to benefit society… or advance desired societal outcomes.” To be honest, this section is typically viewed as a boilerplate sidebar rather than an opportunity for genuine reflection on the social, educational, and political implications of the proposed research. This is unfortunate, because the broader social consequences of sociolinguistic research are not insignificant afterthoughts. In fact, thoughtful consideration and strategic planning related to outreach engagement should be integral to any research project, particularly those related to the role of language in society.