Local and global competition is becoming more aggressive and consumer demands continue to climb worldwide. At the same time there seems to be large-scale financial system failures as debt skyrockets and economies around the world tumble. Couple this with rapid retirements and an employment culture of frequent job-hopping; it soon becomes obvious that thoughtful investments in enhancing managers’ and employees’ stamina in reacting to challenges, setbacks, and uncertainty in general, are necessary. Times of adversity will surface and instances of failure will occur. If adversity and failure are seen as teachable moments, one is less likely to fold under pressure and setbacks, and more likely to find ways to push oneself and others towards success. This sort of mental toughness will become more and more of a competitive advantage for organisations. The challenge to develop mental toughness must be met head on by organisational leaders.