In the last 20 years, in both consolidated and emerging democracies, civic and political participation show decreasing patterns through traditional channels – from voting to militancy in parties or unions (Boman, 2007; Gueorguieva and Simon, 2009; Mindich, 2005). These patterns have coincided in time with new digital and multimedia landscapes characterized by growing variety of contents and delivery platforms. New products and services are available for increasingly diverse audiences with unprecedented capacities for interaction.