ABSTRACT
In recent decades, businesses have undertaken important changes in their strategies for growth. Today, business development must be based on more than just the usual trend of economic activities, though these still constitute a necessary condition. Indeed, business development is now characterized by a complex process that takes into account a number of interrelated dimensions: social, environmental, political, cultural, and economic, as well as institutional factors. A corporation’s performance in all these areas (and not just an economic dimension) forms the basis of corporate recognition. For continued business growth, new relationships are needed, relationships derived from models where sustainability plays a leading role.
