During the past decade the challenges posed by the number of road traffic crashes has gained prominence as one of the developing world's most pressing health and development concerns (WHO, 2009). In comparison to any international standard, the road safety record in South Africa, especially in relation to the most vulnerable group – pedestrians – is appalling, at around 15,000 fatalities per year (RTMC, 2010). This record has continued unabated over the last decade, and with the increasing rates of urbanization and motorization being experienced countywide, it is likely that fatalities and injuries, as a result of road traffic crashes, will continue to be a major issue unless greater emphasis is placed on road safety.