ABSTRACT
Corporate social responsibility (CSR) is a concept related to the behaviour and conduct of corporations and those who are associated with them. During the best of times, it is a concept adopted and taken for granted. During the worst of times, however, CSR becomes a threatening concept to most businesses as well as public organizations (Jayasuriya, 2006). CSR is a set of voluntary corporate actions designed to prevent undesired behaviour and encourage desired behaviour. These corporate actions not required by the law attempt to further some social good and extend beyond the explicit transactional interests of the firm. The voluntary nature of CSR means that these activities can be viewed as gifts or grants from the corporation to various stakeholder groups (Godfrey et al., 2009).
