This chapter addresses a number of issues stemming from global market pressures on organic food. It looks at some trends in the global food system that have driven the expansion of the sector, and then explores the opportunities and concerns related to the rapid market growth, highlighting labour implications. From the labour perspective, the opportunities such growth has to increase the number of green jobs are elaborated. The chapter suggests that the sustainable agri-food system is experiencing a similar paradigmatic shift to the one that the biotech industry experienced in the 1980s, where old knowledge bases can be reconfigured, and learning processes have the potential to flow through networks of firms, workers and support institutions. Finally, it concludes with highlighting the need to explore the potential for social innovation among actors in the sustainable food network.