Close to emerging markets and business opportunities in Asia, Doha and its potential as a key player on the world scene is attracting worldwide attention as well as regional and international business interests. While in already established global cities urban environments are being shaped by expanding knowledgeeconomies and their specic needs, in the case of Doha, protable and canny public investment strategies in addition to an attractively diverse nancial portfolio have initiated and promoted the on-going global economic interaction. This is evident in massive infrastructure projects and ambitious plans for the development of a local and regional transit hub, in addition to astute marketing strategies to attract regional and international attention.