It happened again. This time leaving six innocent people and the shooter dead. On August 4, 2012, Wade Michael Page went on a rampage at a Sikh temple outside of Milwaukee, Wisconsin. Although his “precise motivation” remains unclear, his racist beliefs clearly played a leading role. For more than a decade, Page had embraced core elements of white supremacy. He was also an active, even visible, member of the white power music scene, forming the group End Apathy in 2005. In this closing chapter, through a discussion of the life and death of Wade Michael Page, we hope to underscore the key themes of Beyond Hate as well as the fundamental relationships between white power and popular culture.