ABSTRACT
Since the late 1990s digital technologies and social media have reached a point of maturity from which a new industrial culture is emerging. This networked information economy is having a huge impact on the creative fi elds, transforming fundamental aspects of the processes of creation, mediation, distribution, and consumption. Historically speaking, this is all extremely recent. Nevertheless, the fi rst generation of digital natives is already starting to leave its mark on the creative industries. The pace of change is absolutely furious. Every single day, somewhere, someone is discovering a completely new way of doing somethingand telling the world about it right away through a host of digital social networks, from Twitter and Facebook, to Reddit, GitHub, and innumerable blogs and specialist platforms. Indeed, many believe that the best way to ride this wave of transformation is to share the ride-and that openness, transparency, and collaboration are what will turn a technological capability into a social asset.
