ABSTRACT
Irrespective of the life and times we live in, our quest for achieving, maintaining and redefi ning excellence is an aspiration. Of primary concern is realising that this goal is often achieved through the application of new knowledge developed through research and within academia. In the context of paradigmatic change this responsibility is heightened. In craft, for example, a need for the design and creation of new management framework(s) of excellence has emerged from this increased responsibility and, with it, the development of language within practice.
