This chapter introduces some general concepts and methods concerning ethnographic methods such as participant observations, the writing of field notes, video-ethnography and in-depth interviews. A general discussion is provided at first, which then progresses into a more detail analysis of such methods with regard to dementia studies, revolving around people of varied cultural and linguistic backgrounds. The chapter will discuss both how understandings of cultural practices concerning dementia among people from culturally and linguistically diverse backgrounds can be illuminated as well as a discussion concerning the influence the researchers own cultural/linguistic background could have. The three authors’ own experience – and pitfalls – will be provided as examples in order to be able to discuss issues such as closeness/distance to one’s informants; cultural competence vs. intercultural empathy; embodiment and ethical considerations. It will conclude with some gained insights and critical learning points.